Laura Geller’s love affair with beauty began at an early age, a passion that led her to become a successful make-up artist, working under the bright lights of Broadway and behind-the-scenes with celebrities and socialites. It was Laura’s devotion to making make-up work for real women that led her to create her own beauty brand, believing that beauty is for everyone and should be uncomplicated, inclusive, and fun.
Since her very first appearance on QVC in 1997 and throughout the 20 successful years her Upper East Side make-up studio was open, Laura has used tips & tricks to translate professional application into techniques that work for all women, every day. She was a pioneer in bringing primer into every woman’s make-up routine and the Spackle® collection of primers has become iconic. She is also known for her collection of Baked cosmetics handmade in Italy – cult favorites of women for over a dozen years. evolution of the brand.
In 2011, Laura was honored by the City of Hope, a leading research and treatment center for cancer and other life-threatening diseases, in recognition of her generous support of multiple cancer-focused charities. In 2012, Crain’s New York Business recognized Laura as one of the Top Entrepreneurs of the Year. Laura was a recipient of the 2014 CEW Achiever Award. And in December 2016, she was honored by the CEW Foundation with the Beauty of Giving Award for her continued work with their signature charity, Cancer and Careers.