Elana Drell-Szyfer joined the Glansaol team December 2016 through the acquisition of Laura Geller New York where she is currently the CEO. Since joining the brand in 2014, her focus includes driving Laura Geller Beauty’s brand evolution, continuing to grow the QVC business globally, and leading the expansion of the brand into additional brick and mortar locations, both domestically and globally. During her two year tenure, the brand has experienced consecutive years of double digit growth and has opened new distribution channels and markets.
A 20+ year veteran of the cosmetics industry, Elana has held senior roles at AHAVA Dead Sea Laboratories, The Estée Lauder Companies, L’Oreal, Inc. and Avon Products.
Elana serves as an Executive Mentor for the Fashion Institute of Technology’s Graduate Program in Cosmetics and Toiletries and is on the board of Nest Fragrances, This Works and Cos Bar. In addition, Elana was recently named to the Board of Cosmetics Executive Women. She is also a member of the President’s National Executive Leadership board of Hadassah
She is a graduate of Columbia College of Columbia University and the Stern School of Business, New York University.